Insights on the Business of Life
Marketers plan to split their online advertising between direct response and brand advertising initiatives Driving this growth in brand advertising is increasing consumer consumption of digital media 70% of brand marketers expect to up their spending on social media advertising, while similar … [Read more...]
This is a wonderful example of humor and wit being used at the point of purchase to put a smile on your face. … [Read more...]
via marketingcharts.com Combined advertising and promotional spending will hit $38 billion by 2015, roughly 440% more than the $7 billion projected for 2010, according to a new white paper from Borrell Associates. In 2011, social network ad spending will grow 200%, from $2 billion to … [Read more...]
via marketingsherpa.com … [Read more...]
AGENCY FAMILY TREES 2010• Explore Ad Age's interactive AgencyFamilyTrees2010Quick access to agency profiles, data, articles and web links. See what the agencies have to say about themselves.The printed Agency Trees Poster (a PDF file) agencyfamilytrees2010[1].pdf (621 KB)View … [Read more...]
Infographic: Rob Vargas via FastCompany Spending for online advertising (up 18%) will outpace print ad spending for the first time ever, Outsell Inc. reports … [Read more...]
via marketingcharts.com … [Read more...]
