In particular, ad budgets earmarked for the desktop Web will shift to mobile in the next five years, propelling U.S. local mobile ad revenue to shoot up from about $2 billion this year to about $24 billion by 2016. By then, Borell estimates that 88% of all local online advertising will be … [Read more...]
via mediabuyerplanner.com About this chart: Source: ZenithOptimedia, "Global Ad Expenditure to Return to Pre-recession Peak Level," July 2011 . … [Read more...]
The IAB’s Internet Advertising Revenue Report, a survey conducted independently by PricewaterhouseCoopers, is released in full twice a year, to coincide with the collection of half-year and full-year data. At the end of the first and third quarters, the IAB releases via press release … [Read more...]
About this chart: Source: Publishers Information Bureau (PIB) July 2011. PIB is a membership organization, administered by MPA  – The Association of Magazine Media, consisting of approximately 235 different magazine titles and newspaper-distributed magazines. Kantar Media, the … [Read more...]
The new phonebook is out. I see them is stacks by the doors in every office. Just sitting in the floor... I was just wondering, "When is the last time you used a phone book to find a number for a person or a business?" -- for me it's been several years ago. I think the $12B of yellow page … [Read more...]
The Modern Media Agency Series is supported by IDG. IDG predicts online ad spend will reach almost $35 billion in the U.S. for 2011, an increase of nearly 14% from 2010. While online advertising continues to register significant gains quarter to quarter, the percentage increases are nowhere … [Read more...]
Here is a video embed for the live-streaming of the Advertising Age Digital Conference. Keep up with select presentations and panels from the two-day event. Come back throughout the morning for live video and updates of our coverage. Watch live streaming video from adage at … [Read more...]
via marketingcharts.com Combined advertising and promotional spending will hit $38 billion by 2015, roughly 440% more than the $7 billion projected for 2010, according to a new white paper from Borrell Associates. In 2011, social network ad spending will grow 200%, from … [Read more...]
