• Email marketing should be the cornerstone of your marketing efforts because it’s one of the most effective — and cost-effective — techniques for promoting an organization and keeping your audience engaged
• But for email marketing to achieve its goals, you must grow your email list so it contains quality subscribers who are interested in your organization and the products or services you offer
• Here are 16 tips (full article) on great ways to grow and maintain your list.

1.  Create an intro that hooks your audience

2.  Place your opt-in and sign-up forms everywhere

3.  Use exit-intent pop-ups

4.  Do your research

5.  Create valuable and shareable content

6.  Offer exclusive content in exchange for an email address

7.  Offer incentives

8.  Run an online contest or giveaway

9.  Run a joint campaign with a complementary organization

10.  Promote your newsletter

11.  Be clear about your offering and your value

12.  Keep your promise and be consistent

13.  Include testimonials

14.  Embrace marketing automation

15.  Segment your lists

16.  Clean up your lists