• Here are five power questions that frame the conversation, reveal crucial information, and focus the customer’s attention on why he or she might want to buy from you.

1. “What do you like best about your job/industry?”

2. “What makes your customers happy?”

3. “What is your ideal outcome from this conversation?”

4. “In a perfect world, what would your vendors be doing for you that they’re not doing today?”

5. “How can I help?”