- Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research from Ascend2
- 52% of respondents said they expect their digital marketing budget to increase marginally in the year ahead, and 41% expect their digital marketing budget to increase significantly
- Only 7% of respondents expect to decrease their digital marketing spend in 2018
- Leading efforts will focus on social media, content marketing and the supporting marketing and communications technology platforms.
