Quick Business Insights
Update: I post 4-5 business articles each week now on Health Ventures Digital Insights Blog That's where I share short, quick insights on a variety of business topics. I share a clip/snippet of articles and posts that I've found valuable, reference the source article, and provide a personal comment/insight on the topic.
Here’s a synopsis of the rules, which appear in Hill’s The Science of Success:
Which rules do you feel matter most?
1. Define your purpose.
Create a plan of action and start working toward it immediately.
2. Create a “master-mind alliance.”
Contact and work with people “who have what you haven’t,” Hill says.
3. Go the extra mile.
“Doing more than you have to do is the only thing that justifies raises or promotions, and puts people under an obligation to you,” writes Hill.
4. Practice “applied faith.”
Believe in yourself and your purpose so fully that you act with complete confidence.
5. Have personal initiative.
Do what you have to without being told.
6. Indulge your imagination.
Dare to think beyond what’s already been done.
7. Exert enthusiasm.
A positive attitude sets you up for success and wins the respect of others.
8. Think accurately.
In Hill’s words, accurate thinking is “the ability to separate facts from fiction and to use those pertinent to your own concerns or problems.”
9. Concentrate your effort.
Don’t become distracted from the most important task you are currently facing.
10. Profit from adversity.
Remember that “there is an equivalent benefit for every setback,” Hill writes.
I get asked many times how I’ve organized publishing and posting on two blogs. Here’s the approach I use.
One or two personal posts per day
I write, post and share a short article or two on my personal ww.paulhelmick.com blog each day. Mostly these are comments on photos I’ve taken (created and published with the WordPress IOS app on my phone) or insights shared on other topics that interest me that I compose in the WordPress web editor. I’ve at any given time 20-30 draft posts in the blog to consider completing and publishing.
Sent to Buffer with a WordPress Plugin
The Buffer queue gets filled up with a backlog of posts to publish at certain times to my three personal social networks.
Buffer manages daily social network sharing at specific time slots
The sharing schedule that I’ve setup in buffer will ‘drip’ out posts at specific times each day. This solves the problem of a whole bunch of posts going out at once and overwhelming folks.
My current personal sharing schedule in Buffer is:
- Twitter, 5 times a day, at 8, 9, 11am, 4pm and 7pm.
- Facebook, 3 times a day, at 8am, 11am and 4pm
- LinkedIn, 2 times a day at 8am and 11am
Obviously Twitter is much more hungry for a higher volume of posts that Facebook or LinkedIn – where interest and engagement really seem to fall off each day if there are more than two or three posts.
This creates a comfortable backlog of upcoming posts to share
This system allows me to write/publish anytime I like, and create a bit of a backlog. Often, when I find the energy, I’ll write out 5-6 quick posts. This type of setup allows them to not all get rushed out the door at the same time. It gives me a breather in that you can easily have a week’s worth of post queued up and ready to go.
How I add in business-related posts
One additional note is that on my business website, www.HealthVentures.info – I have a similar system setup where I write and publish out one post per day which goes to the beginning of my Buffer queue – both on my personal social networks and the business social network (which only have two Buffer slots each day at 8am and 11am).
I stay one week ahead with business posts
This means that at least of of my personal posts each day will be business related vs personal. I do however have to make a note to use the scheduled posting feature in WordPress to have that post go live at 10am each day so that it gets picked up for the 11am Buffer publishing slot. I typically do a weeks worth of posting on Friday for the upcoming week and keep everything else in draft posts on the blog.
The end result – a balanced business / personal presence
So if you follow me on my personal social networks, you’ll see some fun pics of the kids, family, interesting personal things each day, along with one helpful business/technology/marketing related post (that has a link back to our business website)
Overall I’m very pleased. As soon as the post was published on my WordPress site, the article was crossposted to my social networks almost instantly. The representation of the post on different social networks was more than adequate for most general business needs. The setup and configuration of the Jetpack publicize plug-in took less than five minutes.
Post Publishing Settings
Here are the results for each social network.
I found the plug-ins publishing did Facebook to be the least satisfying of the three networks. I’m of the opinion that most of my Facebook posts should be photos that contain the title text and the first sentence or two of the post as well as a link back to the original article versus article shares that only show small thumbnail of the image. It might be possible to use publicize for Twitter and LinkedIn and find another plug-in that would do a good photo share to Facebook. In the past I know the “if this then that” service (IFTTT) has done a good job that. But I always prefer to find a single tool that can do this job rather than having clients juggle several different services/tools.
UPDATE (1): it’s interesting that in this second post Facebook actually included an image in the post. I suspect it’s because a) the screenshots below are rather large and b) the open graph information that the jet pack plug-in inserted in the post triggered it to be a photo post, which is exceptional. I will explore more and see what actually led to being triggered this way because that would prove extremely useful and would allow you rely on Jetpack publicize for the bulk of your social sharing.
Very good job with Twitter. I think I can associate my bit.ly link shortening account with the plug-in. The big added bonus here was actually uploaded the photograph to twitter as a photo post giving you the very best presentation and highest impact because it included the media attachment. I’d like to understand if I could get the category of the post to write along as a hashtag on Tweet. That’s something the WP-Buffer plug-in does that I find viable to increasing the exposure of your posts.
This is as good as it gets for LinkedIn. Straightforward, clean and simple.
Mobile IOS publishing
I would also be interested to understand how this plug-in gets triggered when you create and publish a post from the WordPress iOS application on your iPhone. I’ll test that out later and report.
Testing out how the free Jetpack publicize feature shares posts and media images to Facebook, Twitter and LinkedIn. I’ve been using the paid version of WP to Buffer plug-in and am very pleased with how well it shares the image in the text and schedules the distribution for me.. I just wanted to see how the default, free JetPack plug-in performs since that is almost clients usually need.