Experienced Technology Entrepreneur
Chief Encouragement Officer

Experienced Technology Entrepreneur
Chief Encouragement Officer

Experienced Technology Entrepreneur
Chief Encouragement Officer

CMOs Need the Most Help With Digital Marketing

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business. 

  • Digital marketing – including social media – is the skill that the greatest share of CMOs believe is most important to their marketing team’s success today – They are also the three skills most difficult to find when building a team
  • Data analytics and insights skills are among the most challenging to secure when building a team, per 57% of CMO respondents. Not far behind, 51% rate strategic thinking as being among the most difficult to find.

SpencerStuart-Important-Marketing-Team-Skills-May2016

 

This most recent study indicates that the top barrier to building a strong marketing team is budget constraints (33%), though a shortage of talent (29%) is close behind. The largest talent gap, according to previous research? Analytics!

Via MarketingCharts

 

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