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Experienced Technology Entrepreneur
Chief Encouragement Officer

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Digital Insights

Family
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Digital Devices Now Influence the Majority of US In-Store Sales

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

Mobile Digital devices influence a majority (56%) of US in-store sales
Digital’s influence on in-store sales has quadruped since 2013
It’s impact is the greatest in the electronics (69%), automotive (59%) and home (58%) categories, and smallest in the grocery (46%), beauty (51%) and health (52%) categories
Mobile devices were responsible for 35% of US retail e-commerce transactions
Digital now influences 60% of the US’ estimated $4.1 trillion in retail sales.

Via the latest digital influence study from Deloitte

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