Digital Devices Now Influence the Majority of US In-Store Sales

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business. 

  • Mobile Digital devices influence a majority (56%) of US in-store sales
  • Digital’s influence on in-store sales has quadruped since 2013
  • It’s impact is the greatest in the electronics (69%), automotive (59%) and home (58%) categories, and smallest in the grocery (46%), beauty (51%) and health (52%) categories
  • Mobile devices were responsible for 35% of US retail e-commerce transactions
  • Digital now influences 60% of the US’ estimated $4.1 trillion in retail sales.

deloitte-digital-influence-in-store-retail-sales-2013-2016-sept2016

Via the latest digital influence study from Deloitte

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