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Experienced Technology Entrepreneur
Chief Encouragement Officer

About
Digital Insights

Family
Personal Posts

Email Marketers’ Most Important Initiatives in 2016

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

Email marketers are much more focused on increasing subscriber engagement in the year ahead than they are on growing their list
This reflects responding to the continuing gradual decreases in click rates.
Improving segmentation and targeting ranks as the second-most important initiative
These have been the top priorities for at least a couple of years

Via MarketingCharts

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