• Targeting traffic with your Facebook ads can lead to big success for small businesses, but only if it’s done in a smart way
• Start by knowing your target audience and your campaign objectives then determine which format of facebook ad is best to use
• Facebook has some powerful tools to help you through this process such as the Knowledge Graph to help you better understand your audience and the Power Editor to quickly measure and analyze how your ads are doing
• Here is an infographic that outlines some best practices.

Via Ice Cube Marketing.