Great points – Guy always boils it down so succinctly…
- Holding yourself to a mass-scaling test in the early days is a mistake.
- First, see if the business will work at all, with customers that you can reach.
- Your priority, in short, is proving that people will use your product at all. If they won’t, then it won’t matter if you can’t scale.
In the early days of starting up, the ability to scale is overrated. “Scale,” in case you haven’t heard the term, refers to the concept that there are processes in place that are fast, cheap, and repeatable because there will soon be millions of customers who generate billions of dollars of revenue.