Marketing Automation Defined in 60 Seconds (Video)

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business. 

  • A great explainer video for executives
  • Marketing automation refers to software used by people and companies to streamline, automate, and measure marketing workflows by automating repetitive marketing tasks

Watch CopyBlogger’s 60-second video about marketing automation

Here’s our video for the definition of marketing automation:

Animation by The Draw Shop

And for those of you who would prefer to read, here’s the transcript:

Marketing automation refers to software used by people and companies to streamline, automate, and measure marketing workflows by automating repetitive marketing tasks.

In other words, it performs certain manual marketing tasks for you. Night and day. Rain or shine.

Here’s an example of how it works:

Imagine someone downloads one of your ebooks. Marketing automation software will capture the contact information from the form, segment that lead based upon the information it gathered, and then send them an appropriate series of emails over a prescribed time.

You Might Like