Experienced Technology Entrepreneur
Chief Encouragement Officer

Experienced Technology Entrepreneur
Chief Encouragement Officer

Marketing Department Roles and Salaries [Infographic]

> Key Takeaway <

Marketing is rapidly evolving, along with technology, including hardware, software, and the online ecosystem Marketers’ day-to-day responsibilities, together with what’s expected of marketing departments and marketers, have shifted accordingly So have marketing skill sets and the structures of marketing teams—as have attendant costs, including marketing salaries Headcount is a large part of the cost of […]

I hope you find these article links and summaries helpful. I love learning and sharing new ways to help people use technology to grow their business. ~ Paul

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  • Marketing is rapidly evolving, along with technology, including hardware, software, and the online ecosystem
  • Marketers’ day-to-day responsibilities, together with what’s expected of marketing departments and marketers, have shifted accordingly
  • So have marketing skill sets and the structures of marketing teams—as have attendant costs, including marketing salaries
  • Headcount is a large part of the cost of running a marketing function
  • An often overlooked cost of running marketing teams has to do with training and education, as well, which are vital for keeping up skills in a fast-changing environment
  • Here is how much to budget for marketing hires.

 

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