Mobile Devices Account For Almost Half of Search Ad Clicks

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business. 

  • Mobile devices rose from 43% of North American search ad clicks in Q3 2015 to 48% share in Q4 2015
  • The increase was driven entirely by mobile phones, which grew 6% points to 33% click share, more than double the share of search ad clicks represented by tablets (-1% point to 15%).
  • Mobile devices accounted for a majority (52%) of Google search ad clicks, with phones alone comprising 36% of clicks.

MerkleRKG-Mobile-Share-of-Paid-Search-Clicks-Q12013-Q42015

Source: Merkle|RKG

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