- Digital video is now watched by consumers more on mobile devices and not on desktop computers
- Now, in North America, some 58% of the 4Q17 video plays occurred on mobile devices—up from 54% in 3Q17
- Smartphones accounted for 47% of video plays in 4Q17, and tablets accounted for 11%
- Your organization should definitely be using video to communicate with your employees and your customers – and recognize that more than half of it will be watched on a mobile device.
Research via Oovala.