North American Email Engagement Trends: Click Rates Continue Slow Decline

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

Email is a long-term, sustained game of averages.
Open rates for interested audiences are 30%
Click through rates are 4%
Their are some small variances between industries.

Via: Marketing Charts, Stats, Facts & Trends

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