• Respondents say the top challenges their B2B company faces overall are building market share (62% cite among their top five challenges), innovating products/services (59%), and retaining customers/increasing loyalty (54%)
• Other major challenges cited include doing a better job with digital marketing (10%), launching new products (7%), and limited staff (6%)

About the research: The report was based on data from a survey conducted in 2015 of 181 marketers for B2B companies around the world. Respondents were asked to list the top marketing challenges their organization faces.