- Most marketing and advertising executives in the United States said they would maintain the size of their current staff in the first half of 2016 and only hire to replace vacated positions
- 27% of respondents say they expect to fill content marketing positions in 2016, the most demand for any creative marketing job
- More than half of respondents (58%) say it is somewhat or very challenging to find skilled creative marketing and advertising professionals for open roles
- Full report by the Creative Group and charts attached below.
About the research: The report was based on data from a survey conducted in December 2015 of 200 marketing