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Experienced Technology Entrepreneur
Chief Encouragement Officer

About
Digital Insights

Family
Personal Posts

The State of B2B Product Marketing

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

Understanding your buyer is the most cited approach
Creating marketing materials is a top priority
Website (91%) and Email (89%) are the top marketing channels
The majority of marketing efforts focus on product marketing
New customer acquisition is the primary indication of success for most marketers

Via: MarketingProfs How-To Articles

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