Experienced Technology Entrepreneur
Chief Encouragement Officer

Experienced Technology Entrepreneur
Chief Encouragement Officer

Experienced Technology Entrepreneur
Chief Encouragement Officer

Video Content and Its Role in the Marketing Funnel

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business. 

  • 90% of consumers find video helpful in their buying decisions
  • Using video as part of your marketing strategy requires planning, specifically when determining which types of video should be used in which parts of the buying funnel
  • You should definitely have by now a small portfolio of videos for each specific of your site that are targeted at sharing the right story with the visitor at the right time in their purchasing journey
  • This infographic explains that educational and explainer videos can assist at the top of the funnel but by the time a potential buyer is at the decision stage, personalized videos can help them make that decision.

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