Experienced Technology Entrepreneur
Chief Encouragement Officer

Experienced Technology Entrepreneur
Chief Encouragement Officer

Experienced Technology Entrepreneur
Chief Encouragement Officer

Which Activities Do Smartphone Owners Prioritize on Their Devices

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business. 

  • Adult smartphone users in the US estimate spending as much time (22%) texting as (22%) talking on their devices, then follows email (10%), ocial media (10%) then web surfing (6%), games (6%) and photos (5%).

gfk-daily-smartphone-use-by-activity-feb2016-2757333

 

The GfK findings are interesting in light of a separate report from Fluent [download page]. In its survey of more than 5,000 adult smartphone users, email (25.5%) was the activity that the largest share of respondents said they use their smartphone for the most. Social (19.8%) and gaming (19.1%) were next on the list, with few (3.1%) tabbing voice as their most-used activity. (Texting was not an option on this survey.)

In other findings from the GfK report:

  • Text and email are the top-2 activities that smartphone users engage in on their devices first in the morning, with text first for Millennials and Boomers and second for Gen Xers;
  • Facebook, weather and calendar round out the top 5 apps used first in the morning across generations, though not necessarily in that order;
  • Almost 6 in 10 respondents are aware of wearable tech, with 24% owning some form of wearable tech and 8% intending to buy wearables in the next 6 months.

About the Data: The GfK survey was conducted from 9/12-11/13/15 with 5,950 respondents. Fluent’s survey was conducted on January 13, 2016 among 5,240 adults aged 18 and older.

Via MarketingCharts

You Might Also Like