Experienced Technology Entrepreneur
Chief Encouragement Officer

Experienced Technology Entrepreneur
Chief Encouragement Officer

Experienced Technology Entrepreneur
Chief Encouragement Officer

Which three channels are the biggest priorities for marketers?

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business. 

  • More than half (57%) of marketers say their company website is the most important marketing channel, closely followed by email, with 48%. 
  • As spending on traditional print media declines, marketers are increasing their investment in digital channels.
  • Digital media spend is expected to account for almost a quarter (24%) of worldwide advertising by 2016.

But social media marketing wasn’t too far behind with 42%, showing just how significant this channel has become. Even more interesting is the fact that respondents rated social media as offering the greatest opportunities over the coming year.

Via: Posts from the Econsultancy blog

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