Experienced Technology Entrepreneur
Chief Encouragement Officer

Experienced Technology Entrepreneur
Chief Encouragement Officer

Experienced Technology Entrepreneur
Chief Encouragement Officer

Why Marketing Leaders Feel Unprepared to Deal With Today’s Volume of Content

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business. 

  • 17% of marketing leaders say that their organization is producing enormous volumes of digital content, while another 64% are producing moderate volumes.
  • There is more volume today than 2 years ago, and the volume of their digital content assets will increase again over the next 2 years.
  • Organizations feel they are not prepared to deal with all the content due to the lack of skilled talent (30% share of respondents).
  • Not far behind, technology deficiencies are considered the top barrier by almost one-quarter (24%) of respondents, followed by lack of clarity in the overall content management and production process.

Accenture-Why-Leaders-Unprepared-for-Content-Volume-Feb2016

Source: Accenture Interactive [pdf]

 

 

You Might Also Like