B2B content marketing continues to play a significant role in the overall marketing strategy of businesses, with most...
Business, Marketing & Technology Articles
I love helping people use technology to grow their business. It's a privilege to advise CEOs and their leadership teams on digital transformation strategies.
Here are the best business, marketing and technology articles I've discovered that could be helpful to you building your business.
Keeping Remote Sales Teams Productive
The use of Zoom and other face-to-face applications to carry out sales calls instead of doing them in person is the...
US Adults Spend More Time Accessing the Internet and Apps on Their Smartphones Than Watching Traditional TV
Smartphone Internet Use Outpaces Traditional TV American adults spent an average of 3:58 per day accessing the...
It’s Time to Rethink the Way You Attract Customers. Here’s How
It's essential to have something of value, whether you call it a lead magnet, opt in, freebie, just some form of...
How To Teach Online During the Current Crisis
David Siteman Garland is an incredible internet entrepreneur know for his podcasts, interviews and online courses In...
Nine Key Sales Pipeline Metrics for Healthy Sales
Every salesperson wants a healthy pipeline, but many don't have a reliable way to quantify it well By using hard...
How to avoid death By PowerPoint
If you’ve ever made a PowerPoint presentation or endured a painful one... This TEDTalk, viewed by more than 2 million...
Where Is Your News Actually Coming From
This is an interesting chart showing the top 100 digital news outlets and who owns them. Via TitleMax
![Marketing Department Roles and Salaries [Infographic]](https://www.paulhelmick.com/wp-content/uploads/2019/07/190709-infographic-lg-1-8280863-400x250.jpg)
Marketing Department Roles and Salaries [Infographic]
Marketing is rapidly evolving, along with technology, including hardware, software, and the online ecosystem...
Mobile Consumption Outpaces TV
Hard as it must be for older generations to believe, US consumers are now spending more time on mobile devices than...
Mary Meeker’s 2019 Internet Trends report spotlights health care digitization – ZDNet
Driven by consumer demand, the health care sector in the US is steadily digitizing, according to Mary Meeker's annual...
How Are Email Response Rates Trending
Financial services had the highest unique open rates at 32%, followed by automotive (26%) Some industries didn’t fare...
The Best UI Design Trends of 2019
Web Design Ledger shares some great visual examples of the User Interface design trends for this year User...
Print vs. Digital Report – Author Earnings
If you are an author and want insight into how sales and royalties stack up for print published books vs ebooks - this...
11 Trends That Will Shape Marketing In 2019
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today...
10+ Marketing Predictions for 2019 From Top Marketers
For all our marketing and CMO friends - this is the annual 'must-read' It's the 10th annual social media study (44...
Why We Abandoned Facebook Video
Social Media Examiner, a leading voice in the world of marketing best practices, made the decision to stop publishing...
Gartner’s 2018 CRM Sales Research
Gartner published their look-ahead analysis in the Customer Relationship Management and Customer Experience Primer for...
127 Facts and Stats About Video Marketing
The use of online video is growing fast People watch more than one billion hours of video each day on YouTube - and...
Top 5 Marketing Challenges Of 2018
This year, brands are working overtime to tailor marketing strategies to an ever-growing audience that is as diverse,...
These are most difficult digital marketing tactics to execute
Respondents say the most difficult digital marketing tactics to execute are data management and implementing the...
93% of firms expect to increase their spend on digital marketing
Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research from...
Mobile vs. Desktop The Share of Video Plays by Device Type
Digital video is now watched by consumers more on mobile devices and not on desktop computers Now, in North America,...
The Digital Advertising Duopoly
This chart from eMarketer really brings it home We have a digital advertising duopoly - the difference between second...