Marketing Articles

How to avoid death By PowerPoint

How to avoid death By PowerPoint

If you’ve ever made a PowerPoint presentation or endured a painful one... This TEDTalk, viewed by more than 2 million people, shares five tips that will improve your presentations tenfold. With a seldom seen depth of knowledge and passion for his subject, David...

Marketing Department Roles and Salaries [Infographic]

Marketing Department Roles and Salaries [Infographic]

Marketing is rapidly evolving, along with technology, including hardware, software, and the online ecosystem Marketers' day-to-day responsibilities, together with what's expected of marketing departments and marketers, have shifted accordingly So have marketing skill...

Mobile Consumption Outpaces TV

Mobile Consumption Outpaces TV

Hard as it must be for older generations to believe, US consumers are now spending more time on mobile devices than watching TV The average adult will spend 3 hours and 43 minutes per day on a mobile gadget this year -- slightly more than the 3 hours and 35 minutes...

How Are Email Response Rates Trending

How Are Email Response Rates Trending

Financial services had the highest unique open rates at 32%, followed by automotive (26%) Some industries didn’t fare as well - While still having a relatively high unique open rate of 18%, travel/hospitality and travel services experienced a decrease of at least 5%...

The Best UI Design Trends of 2019

The Best UI Design Trends of 2019

Web Design Ledger shares some great visual examples of the User Interface design trends for this year User interaction, or UI, is arguably the single most important aspect of anyone’s technological experience Here is a list of the best UI design trends of 2019...

Print vs. Digital Report – Author Earnings

Print vs. Digital Report – Author Earnings

If you are an author and want insight into how sales and royalties stack up for print published books vs ebooks - this is a great article. Each of the following graphics in the article show what portion of profit authors get vs the volume of sales provided if you use...

11 Trends That Will Shape Marketing In 2019

11 Trends That Will Shape Marketing In 2019

Building brand awareness and successfully interacting with consumers is a crucial part of doing business today Customers enjoy and expect a personalized experience, and delivering just that will set you apart from your competition Members of Forbes Agency Council...

10+ Marketing Predictions for 2019 From Top Marketers

10+ Marketing Predictions for 2019 From Top Marketers

For all our marketing and CMO friends - this is the annual 'must-read' It's the 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers Visit Social Media Examiner and check out the free report Here is the full article with a summary and the report...

Why We Abandoned Facebook Video

Why We Abandoned Facebook Video

Social Media Examiner, a leading voice in the world of marketing best practices, made the decision to stop publishing three weekly shows on Facebook - and instead move them to YouTube All of their analysis (graphs and video below) showed that people are NOT watching...

Gartner’s 2018 CRM Sales Research

Gartner’s 2018 CRM Sales Research

Gartner published their look-ahead analysis in the Customer Relationship Management and Customer Experience Primer for 2018 The market for sales technologies is in the midst of significant innovation and transformation Algorithms and process automation are converging...

127 Facts and Stats About Video Marketing

127 Facts and Stats About Video Marketing

The use of online video is growing fast People watch more than one billion hours of video each day on YouTube - and that's growing 50% year over year Marketers have found video to be one of the most effective way to reach their audiences at any point in the marketing...

Top 5 Marketing Challenges Of 2018

Top 5 Marketing Challenges Of 2018

This year, brands are working overtime to tailor marketing strategies to an ever-growing audience that is as diverse, critical and digital as ever Here is an infographic summarizing survey results of 600+ marketers around the world to find out what their priorities...

These are most difficult digital marketing tactics to execute

These are most difficult digital marketing tactics to execute

Respondents say the most difficult digital marketing tactics to execute are data management and implementing the supporting marketing and communication technology platforms (18% cite each) This is then followed by the substantial effort to create clear, compelling...

Mobile vs. Desktop The Share of Video Plays by Device Type

Mobile vs. Desktop The Share of Video Plays by Device Type

Digital video is now watched by consumers more on mobile devices and not on desktop computers Now, in North America, some 58% of the 4Q17 video plays  occurred on mobile devices—up from 54% in 3Q17 Smartphones accounted for 47% of video plays in 4Q17, and tablets...

The Digital Advertising Duopoly

The Digital Advertising Duopoly

This chart from eMarketer really brings it home We have a digital advertising duopoly - the difference between second and third place is massive Almost 70% of every ad dollar spent online goes to Google or Facebook - everyone else is just left with just single digit...

The 2017 Email Client Market Share

The 2017 Email Client Market Share

 Analysis of 15 billion email opens to see where subscribers read email is summarized in this 2017 Email Market Share infographic Over 70% of email is opened on iPhone, iPad, Gmail, and in Apple Mail Microsoft Outlook is at 6% Almost 60% of all email viewed now is on...

Reasons Your Website Must Be Mobile-Friendly [Infographic]

Reasons Your Website Must Be Mobile-Friendly [Infographic]

Smartphones have taken over Americans daily routine have completely changed the way the websites are built, managed, and maintained If your site is not optimized for mobile, you will lose your visitors sooner or later,  you will not only turn away potential customers...

Top Marketing Articles from 2017

Top Marketing Articles from 2017

Here are highlights from the best marketing articles we saw in 2017 https://www.healthventures.info/archive/marketing-posts/   Marketing and sales have been impacted tremendously by technology in the past year The ecosystem of software applications in the...

What were 2017’s Top 4 Sales Trends?

What were 2017’s Top 4 Sales Trends?

In assessing the evolution of the sales process over the past year, a number of emerging trends stood out that innovative companies leveraged to drive sales #1 The cleaner the data, the more actionable it can be No matter what CRM you use, your sales team would rather...

16 Simple, Powerful, and Proven Ways to Grow Your Email List

16 Simple, Powerful, and Proven Ways to Grow Your Email List

Email marketing should be the cornerstone of your marketing efforts because it’s one of the most effective — and cost-effective — techniques for promoting an organization and keeping your audience engaged But for email marketing to achieve its goals, you must grow...