Business to consumer brands rely most heavily on the four primary social networks and are engaged in producing and...
Marketing Articles
Mobile Email Opens Increase 123%
If you or your organization are not ensuring that your emails look great on mobile devices, you might be missing out...
Mobile Email Use Highest on iPhone then Android
Make sure your company's emails look fantastic when viewed from an iPhone, because that's what most people are using...
Chart: The Easiest Way To Explain the Marketing Process
The Marketing Hourglass – (click to enlarge) via ducttapemarketing.com Know – Your ads, article, and referred leads...
Email continues to be the most effective digital marketing tactic
Marketers also identified these three top priorities for the coming year. Increasing customer engagement (49%);...
2014Q2 email campaign open and click through rates
If you're wondering what the average open and click through rates are for email campaigns, here you go: Via Marketing...
What’s most important in testing email marketing campaigns?
Q. Which of the following email campaign elements do you routinely test to optimize performance? via MarketingSherpa ...
50% of People Value a Brand’s Facebook Page More Than Its Website
I find this amazing that people will follow a fan page even more than a company's website. Do you have your...
What Website Experience Do Consumers Value Most?
1. Most visitors feel the need... For SPEED. Make sure your site fully loads very quickly. Website Speed 59% of...
Chart: Top 12 email marketing objectives
Email is here to stay... and brands must learn to make the most of it. Limited marketing budgets often force...
How American Adults Spend Their Time Online
Social networks account for the single largest share of consumers’ time online, then email, video and search. Via:...
Half of IT Decision Makers Use Social Media To Make Buying Decisions
What your business shares on social media matters. New research shows that out of 4.9 million U.S. decision makers in...
Here are the Building Blocks of Personal Branding
It's as easy as A,B,C. Here are 26 fundamental building blocks of establishing your own personal and professional...
Marketing Research Chart: Are email lists growing or shrinking?
Is your email list growing or shrinking? This is the year for building your email list. The value to a list is more...
Time Spent in Mobile Apps, by Category
Productivity apps rule the day. What are some of your favorite mobile productivity apps? For me it's Evernote,...
![10 Email Best-Practices [Infographic]](https://www.paulhelmick.com/wp-content/uploads/2014/04/ten-best-email-practices-infographic.jpg)
10 Email Best-Practices [Infographic]
Nearly 123 billion emails are sent every hour, so marketers must master the art of getting their email seen in a...
This is a Generic Brand Video
The only reason things like this make us laugh ... is that they are true. Marketers take note, authenticity builds...
Top 10 Social Networking Websites
Yes. Facebook. Yes. Twitter. No surprises here. But I always find it interesting that people forget how much time is...
21 Extremely Popular Brands Using WordPress
WordPress can be used for serious projects that can go big scale, here are some extremely popular brands that are...
Crack for Media Multitaskers from DIshTV
As if we all don't have more than one thing to do. Now you can watch six channels at the same time! Do you find...
42% of US Adults Own Tablets Now
We love our phones. We love our tablets. And the trend is only increasing. Businesses must adapt their marketing and...
Social Sharing Preferences
Facebook rules the day, then Twitter but Pinterest is showing the most growth. Where do you share the most content?...
Smartphone Penetration Tops 65% of the US Mobile Market
Smartphone penetration reached 65.2% of the US mobile subscriber market during the 3-month average ending in December...
Got Milk? No.
Funny. Muscle milk ... Contains no milk. Proof that marketing works...