Plan To Increase Marketing Budgets In 2010
Overall Budget
Digital Budget
Increase budget
46%
66%
Keep the same
42%
30%
Decrease budget
13%
4%
Source: Marketing Budgets 2010: Effectiveness, Measurements and Allocation Report, ExactTarget, February 2010
via mediapost.com
According to a recent Econsultancy survey, conducted in association with ExactTarget of more than 1,000 marketers, the shift of marketing budgets from traditional channels to digital channels will continue to rise in 2010
