Plan To Increase Marketing Budgets In 2010

 

Overall Budget

Digital Budget

Increase budget

46%

66%

Keep the same

42%

30%

Decrease budget

13%

4%

Source: Marketing Budgets 2010: Effectiveness, Measurements and Allocation Report, ExactTarget, February 2010

According to a recent Econsultancy survey, conducted in association with ExactTarget of more than 1,000 marketers, the shift of marketing budgets from traditional channels to digital channels will continue to rise in 2010