• Writing at the Retail Email blog, Chad White offers some interesting facts about the Baby-Boomer generation. First, by 2015, nearly half of the US population will be age 50 or older (AARP).

• Second, Boomers currently control over 80% of personal financial assets and account for more than 50% of the country’s discretionary spending power (ThirdAge).

“Increasing font sizes is also becoming vital as more email and websites are viewed on mobile devices, which often scale content down, making text even harder to read.”