Business to consumer brands rely most heavily on the four primary social networks and are engaged in producing and sharing content almost seven times per day
- B2C brands are active on an average of 7.5 social platforms of 17 examined, with Facebook (100%), Twitter (96.3%), YouTube (94.2%) and Instagram (90.8%) seeing the highest rates of adoption.
- An indicator of brand activity, Twitter leads in this measure, with the average brand posting 46.7 times per week – or about 7 times per day
