Notes & Links | Paul Helmick

What’s most important in testing email marketing campaigns?

Q. Which of the following email campaign elements do you routinely test to optimize performance? via MarketingSherpa ...

I find this amazing that people will follow a fan page even more than a company's website. Do you have your...

It's interesting to see online and digital news consumption shift to digital. Most everyone today is getting news on...

This is amazing - so cool to make the sources of funding for politicians so visible and transparent... and it just...

1. Most visitors feel the need... For SPEED. Make sure your site fully loads very quickly. Website Speed 59% of...

Email is here to stay... and brands must learn to make the most of it. Limited marketing budgets often force...

It's always interesting how one site, in the end, seems to dominate in every niche like this. Via: Marketing Charts,...

This is a very helpful tool to measuring the underlying activities that produce sales success and business referrals....

This paper by the Harvard Business Review shares some great comparative insights and clarity on the different merger...

This looks to be about 12 hour audiobook on Audible. But the introduction personally read by the author is extremely...

Here is one of the single best outlines for business plans that I’ve ever come across. It was created by Ernst &...

It started as a four-page afternoon update to the investor clients of Charles Dow and Edward Jones. Today it is the...

WordPress is the free platform that powers most every blog online, and increasingly is the preferred...

Via Wikipedia Here is why:

Social networks account for the single largest share of consumers’ time online, then email, video and search. Via:...

Social networks account for the single largest share of consumers’ time online, then email, video and search. Via:...

WordPress Statistics: Powers 72.4 Million websites 25% of all new websites built on WordPress Powers 14.7% of the top...

Money in. Money out. Awesome chart of where our money goes. Via: Daily Infographic

Facebook: 1.23 billion monthly active users via Facebook YouTube over 1 billion monthly unique users via YouTube...

What your business shares on social media matters. New research shows that out of 4.9 million U.S. decision makers in...

It's as easy as A,B,C. Here are 26 fundamental building blocks of establishing your own personal and professional...

Is your email list growing or shrinking? This is the year for building your email list. The value to a list is more...

Here are the results of a a survey that examined the habits of 1,000 coffee drinkers to profile their psychological...