Do Shared Links Last Longer on Twitter or Facebook?

Posted by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business. 

What is the Half Life of a YouTube Link?

In looking more closely at their 1,000 most popular links on they also discovered the following

  • Twitter has the average shortest half life at 2.8 hours
  • Facebook links half life averaged 3.2 hours
  • Direct sources (like email or IM links) came in at 3.4 hours
  • YouTube averaged 7.4 hours

So it appears that the type of content also matters with YouTube having the best link longevity. half life of links


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