What is the Half Life of a YouTube Link?
In looking more closely at their 1,000 most popular links on Bit.ly they also discovered the following
- Twitter has the average shortest half life at 2.8 hours
- Facebook links half life averaged 3.2 hours
- Direct sources (like email or IM links) came in at 3.4 hours
- YouTube averaged 7.4 hours
So it appears that the type of content also matters with YouTube having the best link longevity.