Google Now Controls 12 Percent of All Global Media Spend
Digital adspend has grown at an average of 18% a year for the past five years Google dominates search – Facebook dominates display – you should be actively using both in your business Ad spend across all other traditional media has grown by just 0.6% a...
2016 Marketing Budget Trends, by Channel
Business leaders are confident in the direction of their marketing budgets this year, with 56% of respondents expecting to increase their budgets. Email is the primary recipient of increased budgets, according to the StrongView report and a separate study [pdf] from...
Mobile Devices Account For Almost Half of Search Ad Clicks
Mobile devices rose from 43% of North American search ad clicks in Q3 2015 to 48% share in Q4 2015 The increase was driven entirely by mobile phones, which grew 6% points to 33% click share, more than double the share of search ad clicks represented by tablets (-1%...
US Ad Spending Trends, by Medium, in Q1 2015
Only 6 of 24 segments of advertising media showed increased spending. Of those, paid keyword search was the largest. Source: US Ad Spending Trends, by Medium, in Q1 2015
Top stategies companies use to introduce customers to new products
Here are the top ways companies try to attract new customers and and resolve these two questions. Are consumers aware that we can satisfy their need? Are they aware that they even have a need that can be satisfied? The top five ways were: Online advertising (60%)...
Which three channels are the biggest priorities for marketers?
More than half (57%) of marketers say their company website is the most important marketing channel, closely followed by email, with 48%. As spending on traditional print media declines, marketers are increasing their investment in digital channels. Digital media...
Enterprise CMOs Say They Spread Their Budgets Evenly Across the Customer Journey
CMOs are no longer investing the majority of their budgets to customer acquisition, instead spreading their spending more evenly across the six stages of the customer journey The survey of 100 CMOs with annual marketing budgets of at least $1 million found 57%...
The Wall Street Journal is 125 years old today!
It started as a four-page afternoon update to the investor clients of Charles Dow and Edward Jones. Today it is the nations top daily newspaper with a paid circulation of over 2.2 million subscribers. WSJ at 125: A Letter From the Editor...
61% of Marketers Moving Online Dollars From Direct Response to Brand Advertising
Marketers plan to split their online advertising between direct response and brand advertising initiatives Driving this growth in brand advertising is increasing consumer consumption of digital media 70% of brand marketers expect to up their spending on social media...
Customers Wanted. No experience necessary. Great advertising.
This is a wonderful example of humor and wit being used at the point of purchase to put a smile on your face.
Social Network Ad Spending to Grow 600%
via marketingcharts.com Combined advertising and promotional spending will hit $38 billion by 2015, roughly 440% more than the $7 billion projected for 2010, according to a new white paper from Borrell Associates. In 2011, social network ad spending will grow...
Chart: How Pay Per Click (PPC) advertising is perceived at budget time
via marketingsherpa.comAgency Family Trees 2010 PDF Chart of all major advertising agency holdings
<span style=”font-family: Verdana, Arial, sans-serif; font-size: 12px; color: #666666; line-height: 18px;”><span style=”color: #9d0817; font-size: 19px;”><strong>AGENCY FAMILY TREES 2010</strong></span><br...