advertising | Paul Helmick

Cheat Sheet of Ad Sizes and Specs for Every Social Network

Is there anything more annoying than having your ad rejected because you missed one little detail - perhaps it's not...

Digital adspend has grown at an average of 18% a year for the past five years Google dominates search - Facebook...

Business leaders are confident in the direction of their marketing budgets this year, with 56% of respondents...

Mobile devices rose from 43% of North American search ad clicks in Q3 2015 to 48% share in Q4 2015 The increase was...

Only 6 of 24 segments of advertising media showed increased spending. Of those, paid keyword search was the largest....

Here are the top ways companies try to attract new customers and and resolve these two questions. Are consumers aware...

More than half (57%) of marketers say their company website is the most important marketing channel, closely followed...

CMOs are no longer investing the majority of their budgets to customer acquisition, instead spreading their spending...

It started as a four-page afternoon update to the investor clients of Charles Dow and Edward Jones. Today it is the...

Marketers plan to split their online advertising between direct response and brand advertising initiatives Driving...

This is a wonderful example of humor and wit being used at the point of purchase to put a smile on your face.

via marketingcharts.com Combined advertising and promotional spending will hit $38 billion by 2015, roughly...

via marketingsherpa.com

A great chart showing every ad agencies holdings and operating subsidiaries - it's always in motion as they build out...

via marketingcharts.com