Google Now Controls 12 Percent of All Global Media Spend

Google Now Controls 12 Percent of All Global Media Spend

Digital adspend has grown at an average of 18% a year for the past five years Google dominates search – Facebook dominates display – you should be actively using both in your business Ad spend across all other traditional media has grown by just 0.6% a...
2016 Marketing Budget Trends, by Channel

2016 Marketing Budget Trends, by Channel

Business leaders are confident in the direction of their marketing budgets this year, with 56% of respondents expecting to increase their budgets. Email is the primary recipient of increased budgets, according to the StrongView report and a separate study [pdf] from...
Mobile Devices Account For Almost Half of Search Ad Clicks

Mobile Devices Account For Almost Half of Search Ad Clicks

Mobile devices rose from 43% of North American search ad clicks in Q3 2015 to 48% share in Q4 2015 The increase was driven entirely by mobile phones, which grew 6% points to 33% click share, more than double the share of search ad clicks represented by tablets (-1%...
Social Network Ad Spending to Grow 600%

Social Network Ad Spending to Grow 600%

  via marketingcharts.com Combined advertising and promotional spending will hit $38 billion by 2015, roughly 440% more than the $7 billion projected for 2010, according to a new white paper from Borrell Associates. In 2011, social network ad spending will grow...