Experienced Technology Entrepreneur
Chief Encouragement Officer

Experienced Technology Entrepreneur
Chief Encouragement Officer

Experienced Technology Entrepreneur
Chief Encouragement Officer

Google Now Controls 12 Percent of All Global Media Spend

Google Now Controls 12 Percent of All Global Media Spend

Digital adspend has grown at an average of 18% a year for the past five years Google dominates search – Facebook dominates display – you should be actively using both in your business Ad spend across all other traditional media has grown by just 0.6% a...
2016 Marketing Budget Trends, by Channel

2016 Marketing Budget Trends, by Channel

Business leaders are confident in the direction of their marketing budgets this year, with 56% of respondents expecting to increase their budgets. Email is the primary recipient of increased budgets, according to the StrongView report and a separate study [pdf] from...
Mobile Devices Account For Almost Half of Search Ad Clicks

Mobile Devices Account For Almost Half of Search Ad Clicks

Mobile devices rose from 43% of North American search ad clicks in Q3 2015 to 48% share in Q4 2015 The increase was driven entirely by mobile phones, which grew 6% points to 33% click share, more than double the share of search ad clicks represented by tablets (-1%...
Social Network Ad Spending to Grow 600%

Social Network Ad Spending to Grow 600%

  via marketingcharts.com Combined advertising and promotional spending will hit $38 billion by 2015, roughly 440% more than the $7 billion projected for 2010, according to a new white paper from Borrell Associates. In 2011, social network ad spending will grow...