Make sure your company’s emails look fantastic when viewed from an iPhone, because that’s what most people are using to read their email.
via Mobile Emai
If you or your organization are not ensuring that your emails look great on mobile devices, you might be missing out on connecting with your community.
In the U.S., 82% of adults are active mobile phone users. Of the 82%, nearly one-third have downloaded mobile apps and 13% revealed that they paid for at least one or more of those apps. Over half of those who admitted they downloaded apps said they had done so within the past 30 days; one-third claimed downloading apps within the last week. Overall, 43% of active mobile phone users now have apps on their devices, with more than two-thirds or 24% using them regularly.
Companies who are not already engaging with stakeholders via mobile are missing infinite business and revenue-generating opportunities created by exponential mobile growth. And, once mobile is even more pervasive in a few years, businesses who are not in the mobile space risk being squeezed out by competitors.
Teen usage of mobile phones focuses heavily on texting, both sending and receiving. In Q2 2009, the top-ranked mobile activity for teens was messaging, with 84 percent of teens sending a text message and 55 percent of teens sending a picture message.
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