Email The Digital Leader For Small Business Customer Acquisition and Retention
Email continues to be the powerhouse digital marketing channel for small business If you need help getting your email marketing marketing re-energized let us know Email marketing is the clear leader among all online activities for both acquisition and retention...
Email Marketing vs Social Media
Social media has great potential to give to drive a lot of traffic and exposure – but it takes a lot of experience and effort to get there Email marketing on the other hand is consistent and effective a not nearly as unpredictable as social media Here is a great...
Email Marketing Chart: How send frequency impacts read rate
There is no single ideal email send frequency that will fit all brands’ needs Once or twice a week seem to produce the highest engagement Marketers face the challenge of finding and fine-tuning the optimal frequency for their brands with testing and evaluation....
What Email Clients Are Your Customers Using?
Some surprising new facts on how you should be communicating to your customers and prospects. Bottom line – make sure everything you do looks great on an iphone… or you’re missing the mark. The top five clients people use to open their email include...
Six Easy Steps to Build Your Email Marketing Funnel
Building out an mail marketing funnel can be one of the trickier aspects of growing a successful business Developing and growing your email list should always be the number one priority when building your business online. Via Chris Ducker
2016 Marketing Budget Trends, by Channel
Business leaders are confident in the direction of their marketing budgets this year, with 56% of respondents expecting to increase their budgets. Email is the primary recipient of increased budgets, according to the StrongView report and a separate study [pdf] from...
Consumers’ Main Reason For Unsubscribing From Marketing Emails
35% of respondents said that receiving emails too often was their main reason for unsubscribing from emails 60% prefer to receive marketing emails from companies at least once a week, fewer than 1 in 5 like to receive emails more than twice a week. via MarketingCharts...
The Top Email Marketing Challenges of 2016
44.3% of marketers say earning new subscribers will be their top two email marketing challenges this year 41.5% say creating compelling content and 26.3% cite increasing open rates About the research: The report was based on data from a survey conducted in November...
The State of Email Marketing by Industry
Six key insights with charts below regarding Which industries have the highest open, click-to-open, and click-through email rates? Industries that provide core services, such as utilities and telecommunications firms, have the highest average email open rates Online...
Analysis of 13 Billion Email Opens – Email Provides Highest Marketing ROI
Last year, we was the most signifigant change in marketing technology. Mobile email and social search dominate the focus of how companies market. Email is at the core of every company’s marketing platform. And we see from this analysis it had better look great...
Funny: Email in Real Life
Hope this gets your monday started off right 🙂 These guys nailed it… for anyone who lives and breathes with email at...
10 Easy Ways to Improve Your Email Open Rates
Staying relevant is more important than ever in an age of distraction. Here’s how: Via: MarketingProfs Daily
Marketers: Lead Gen Effectiveness Improves; Email Most Effective
Lead generation effectiveness is improving and the most effective lead generation vehicles are also among the easiest to execute. Email, websites, and landing pages and relevant content are key. Via: Marketing Charts, Stats, Facts & Trends
Mobile Email CTO Rates 40% Higher
Want to get your emails read? Make them easy to read on mobile. 45% of email opens occurred via mobile, 36% via desktop and 19% through a webmail client. Click to Open Rates are 40% higher for mobile responsive emails You must think ‘Mobile First’ today...
Email Marketers’ Most Important Initiatives in 2016
Email marketers are much more focused on increasing subscriber engagement in the year ahead than they are on growing their list This reflects responding to the continuing gradual decreases in click rates. Improving segmentation and targeting ranks as the second-most...
North American Email Engagement Trends: Click Rates Continue Slow Decline
Email is a long-term, sustained game of averages. Open rates for interested audiences are 30% Click through rates are 4% Their are some small variances between industries. Via: Marketing Charts, Stats, Facts & Trends
Mobile Email Use Highest on iPhone then Android
Make sure your company’s emails look fantastic when viewed from an iPhone, because that’s what most people are using to read their email. via Mobile Emai Opens Increase 123% in 18 Months – Litmus.
Mobile Email Opens Increase 123%
If you or your organization are not ensuring that your emails look great on mobile devices, you might be missing out on connecting with your community. via Mobile Email Opens Increase 123% in 18 Months – Litmus.
Chart: Top 12 email marketing objectives
Email is here to stay… and brands must learn to make the most of it. Limited marketing budgets often force marketers to select from a variety of possible email marketing tactics. View today’s chart to see how 2,735 marketers rank some of the most important...
2010 Recap: 46,385 emails
I don’t know how I’d survive with out Gmail – it’s rules, tagging and search make life so easy. Â We use the Google Apps for Business for the team and find it so helpful for collaboration, etc.
Most Email Opens, Transactions Occur on Day 1
Nearly one-half (47%) of transactions and over three-quarters (78%) of unique opens and clicks occur within the first day of email receipt. via marketingprofs.com Â