What will email marketing look like in 2020?

What will email marketing look like in 2020?

Here are 20 Predictions for the Next 5 Years that Every Email Marketer Should Hear Attached presentation from SlideShare via Litmus’ Email Marketing in 2020 ebook Overall, the general consensus is that email will be incredibly personalized and highly automated Below...
Email Marketing vs Social Media

Email Marketing vs Social Media

Social media has great potential to give to drive a lot of traffic and exposure – but it takes a lot of experience and effort to get there Email marketing on the other hand is consistent and effective a not nearly as unpredictable as social media Here is a great...
Email Marketing Chart: How send frequency impacts read rate

Email Marketing Chart: How send frequency impacts read rate

There is no single ideal email send frequency that will fit all brands’ needs Once or twice a week seem to produce the highest engagement Marketers face the challenge of finding and fine-tuning the optimal frequency for their brands with testing and evaluation....
What Email Clients Are Your Customers Using?

What Email Clients Are Your Customers Using?

Some surprising new facts on how you should be communicating to your customers and prospects. Bottom line – make sure everything you do looks great on an iphone… or you’re missing the mark. The top five clients people use to open their email include...
Six Easy Steps to Build Your Email Marketing Funnel

Six Easy Steps to Build Your Email Marketing Funnel

Building out an mail marketing funnel can be one of the trickier aspects of growing a successful business Developing and growing your email list should always be the number one priority when building your business online. Via Chris Ducker
2016 Marketing Budget Trends, by Channel

2016 Marketing Budget Trends, by Channel

Business leaders are confident in the direction of their marketing budgets this year, with 56% of respondents expecting to increase their budgets. Email is the primary recipient of increased budgets, according to the StrongView report and a separate study [pdf] from...
The Top Email Marketing Challenges of 2016

The Top Email Marketing Challenges of 2016

44.3% of marketers say earning new subscribers will be their top two email marketing challenges this year 41.5% say creating compelling content and 26.3% cite increasing open rates About the research: The report was based on data from a survey conducted in November...
The State of Email Marketing by Industry

The State of Email Marketing by Industry

Six key insights with charts below regarding Which industries have the highest open, click-to-open, and click-through email rates? Industries that provide core services, such as utilities and telecommunications firms, have the highest average email open rates Online...
Funny: Email in Real Life

Funny: Email in Real Life

Hope this gets your monday started off right 🙂 These guys nailed it… for anyone who lives and breathes with email at...
Mobile Email CTO Rates 40% Higher

Mobile Email CTO Rates 40% Higher

Want to get your emails read? Make them easy to read on mobile. 45% of email opens occurred via mobile, 36% via desktop and 19% through a webmail client. Click to Open Rates are 40% higher for mobile responsive emails You must think ‘Mobile First’ today...
Email Marketers’ Most Important Initiatives in 2016

Email Marketers’ Most Important Initiatives in 2016

Email marketers are much more focused on increasing subscriber engagement in the year ahead than they are on growing their list This reflects responding to the continuing gradual decreases in click rates. Improving segmentation and targeting ranks as the second-most...
Mobile Email Opens Increase 123%

Mobile Email Opens Increase 123%

If you or your organization are not ensuring that your emails look great on mobile devices, you might be missing out on connecting with your community. via Mobile Email Opens Increase 123% in 18 Months – Litmus.
Chart: Top 12 email marketing objectives

Chart: Top 12 email marketing objectives

Email is here to stay…  and brands must learn to make the most of it. Limited marketing budgets often force marketers to select from a variety of possible email marketing tactics. View today’s chart to see how 2,735 marketers rank some of the most important...
2010 Recap: 46,385 emails

2010 Recap: 46,385 emails

I don’t know how I’d survive with out Gmail – it’s rules, tagging and search make life so easy.  We use the Google Apps for Business for the team and find it so helpful for collaboration, etc.
One Easy Way to Make Your Emails More Readable

One Easy Way to Make Your Emails More Readable

Writing at the Retail Email blog, Chad White offers some interesting facts about the Baby-Boomer generation. First, by 2015, nearly half of the US population will be age 50 or older (AARP). Second, Boomers currently control over 80% of personal financial assets...