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In the U.S., 82% of adults are active mobile phone users. Of the 82%, nearly one-third have downloaded mobile apps and 13% revealed that they paid for at least one or more of those apps. Over half of those who admitted they downloaded apps said they had done so within the past 30 days; one-third claimed downloading apps within the last week. Overall, 43% of active mobile phone users now have apps on their devices, with more than two-thirds or 24% using them regularly.