Content is king - creating informative, educational or emotional content for your audience is key Here are the 6...
Business, Marketing & Technology Articles
I love helping people use technology to grow their business. It's a privilege to advise CEOs and their leadership teams on digital transformation strategies.
Here are the best business, marketing and technology articles I've discovered that could be helpful to you building your business.
25 Video Marketing Statistics for 2015
Using the word "video" in an email subject line boosts open rates by a whopping 19% If you're not using video in your...
When Do B2B Customers Reach Out to Sales Reps?
B2B buyers are already 57% of the way through the purchase decision-making process, on average, before reaching out to...
97% of all adults with a social media profile say they use Facebook
Facebook of course is and will likely remain number one - marketers take note... Younger users also use Twitter,...
The Top 10 Best and Worst Words to use in Email Subject Lines
Thank you - Thank you - Thank you The Best The Worst Via: MarketingProfs Daily
CMOs’ Top Goals and Challenges
Chief marketing officers (CMOs) today are expected to excel in quite a few areas Top of their list is to retain...
Do you know what the 10 Most Expensive Paid Search Keywords are?
All of the 10 most expensive paid search keywords are related to mesothelioma, a cancerous tumor that is at the center...
Infographic: The State of Social Media Marketing 2015
Key Points to Know Facebook reigns at top of the list. Instagram (a Facebook entity) is now third behind YouTube and...
Why Serious Marketers are Flocking to Video on Facebook
Bottom Line // Facebook Video is the post format that gets the highest organic reach on pages. Page owners can reach...
North American Email Engagement Trends: Click Rates Continue Slow Decline
Email is a long-term, sustained game of averages. Open rates for interested audiences are 30% Click through rates are...
Is the healthcare industry catching up with digital innovation?
Healthcare has traditionally been seen as lagging behind other industries when it comes to digital marketing. Now...
Top 10 Most Profitable Industries of 2015
Here are this year's biggest moneymakers. What do you think are some of the key contributors to an industry showing up...
Email Is Eating Mobile
More than 50% of people now read their emails on mobile devices than desktop. It's imperative for email marketers to...
Which Pain Points Are Giving Marketers Headaches?
This is absolutely the number one problem that our consultancy at Health Ventures helps solve. We call it CIO/CMO...
US Online and Traditional Media Advertising Outlook, 2015-2019
When you're trying to connect with your audience, whether they are businesses or consumers, digital communication...
![The Rise of Marketing Automation [Infographic]](https://www.paulhelmick.com/wp-content/uploads/2015/05/150519-rise-marketing-automation-infographic-400x250.jpg)
The Rise of Marketing Automation [Infographic]
Marketing automation is increasingly a key component of the digital sales/marketing business cycle. There are certain...
How I Schedule and Publilsh Business and Personal Blog Posts
I get asked many times how I've organized publishing and posting on two blogs. Here's the approach I use. One or two...
Instant Messaging to Overtake Email as Biggest Digital Communication Platform
Instant messages (IM) sent on platforms such as WhatsApp, Facebook Messenger and Snapchat will overtake email to...
Why Your Social Media Should Be “Mobile First” [Infographic]
Mobile is quickly becoming the norm instead of the exception which means smaller screens and different ways of...
Guy Kawasaki – How to Launch (And Why Scaling Doesn’t Matter)
Great points - Guy always boils it down so succinctly... Holding yourself to a mass-scaling test in the early days is...
Chart: Email Marketing Chart: How subject line length affects open rates
Nine to 14 words. Or perhaps 40 to 50 characters. Depending on who you ask, there are different "golden rules" when it...
Mobile Analytics Report – Understand how mobile devices are used in business
Mobile rules. It's the dominate way we interact with consumer and business information. This 25 page report by...
My First Blog Post of 2015
I’m committing to writing and publishing more on a daily basis So it’s the new year and this is my first blog post of...
Where WordPress fits in the website world
Marketshare of WordPress continues to increase and dominate the web. 22 of every 100 new, active domains in the US are...