How can you ensure the headlines of your articles and blog posts inspire a click? Write headlines that speak to your...
content Articles
How Marketers Generate Content Ideas
Most marketers develop ideas for content based on intuition rather than research or data 88% of respondents say their...
Why Do Consumers Share Content Online? You’ll Laugh…
64% of consumers share content online and the the top motivation for doing so is to make people laugh (37%) 75% of...
Why Marketing Leaders Feel Unprepared to Deal With Today’s Volume of Content
17% of marketing leaders say that their organization is producing enormous volumes of digital content, while another...
2016 B2B Marketing Budgets, Benchmarks and Trends
Free 32 page report. If you're in marketing you'll want to read this. Exceptional study done each year that is full...
Effectiveness of Content Marketing Tactics
What hasn’t changed: in-person events are rated the most effective tactic, for the sixth consecutive year. 4 digital...
Marketing Goals for B2B Content Marketing
88% of companies now use content marketing, defined as “a strategic marketing approach focused on creating and...
Most Effective – and Difficult – SEO Tactics
Creating relevant web content is the most challenging task for companies followed by optimizing keywords and keeping...
The 6 biggest content marketing trends of 2015
Content is king - creating informative, educational or emotional content for your audience is key Here are the 6...