Your Handy Cheat Sheet for Writing Headlines

Your Handy Cheat Sheet for Writing Headlines

How can you ensure the headlines of your articles and blog posts inspire a click? Write headlines that speak to your readers’ desires. Inspire them, and you’ll have the ultimate hook. Created by Feldman Creative
How Marketers Generate Content Ideas

How Marketers Generate Content Ideas

Most marketers develop ideas for content based on intuition rather than research or data 88% of respondents say their team generates content ideas in regular group meetings, and 76% say ideas are developed during dedicated brainstorming sessions; 60% of respondents...
Why Do Consumers Share Content Online? You’ll Laugh…

Why Do Consumers Share Content Online? You’ll Laugh…

64% of consumers share content online and the the top motivation for doing so is to make people laugh (37%) 75% of respondents agreed that when companies are funny it helps them be more relatable Beyond making people laugh, other top motivations for sharing external...
Effectiveness of Content Marketing Tactics

Effectiveness of Content Marketing Tactics

What hasn’t changed: in-person events are rated the most effective tactic, for the sixth consecutive year. 4 digital content tactics break through 60% threshold. More details in the full report. Source: Trends in B2B Content Marketing
Marketing Goals for B2B Content Marketing

Marketing Goals for B2B Content Marketing

88% of companies now use content marketing, defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer...
The 6 biggest content marketing trends of 2015

The 6 biggest content marketing trends of 2015

Content is king – creating informative, educational or emotional content for your audience is key Here are the 6 biggest trends that developed in 2015. We’ve shared questions for marketers to ask themselves for each trend. 1. The rise of influencers Are...