How can you ensure the headlines of your articles and blog posts inspire a click? Write headlines that speak to your readers’ desires. Inspire them, and you’ll have the ultimate hook. Created by Feldman Creative
Most marketers develop ideas for content based on intuition rather than research or data 88% of respondents say their team generates content ideas in regular group meetings, and 76% say ideas are developed during dedicated brainstorming sessions; 60% of respondents...
64% of consumers share content online and the the top motivation for doing so is to make people laugh (37%) 75% of respondents agreed that when companies are funny it helps them be more relatable Beyond making people laugh, other top motivations for sharing external...
17% of marketing leaders say that their organization is producing enormous volumes of digital content, while another 64% are producing moderate volumes. There is more volume today than 2 years ago, and the volume of their digital content assets will increase again...
Free 32 page report. If you’re in marketing you’ll want to read this. Exceptional study done each year that is full of actionable insights. Download (PDF,...
What hasn’t changed: in-person events are rated the most effective tactic, for the sixth consecutive year. 4 digital content tactics break through 60% threshold. More details in the full report. Source: Trends in B2B Content Marketing
88% of companies now use content marketing, defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer...
Creating relevant web content is the most challenging task for companies followed by optimizing keywords and keeping websites updated. Source: Most Effective – and Difficult – SEO Tactics
Content is king – creating informative, educational or emotional content for your audience is key Here are the 6 biggest trends that developed in 2015. We’ve shared questions for marketers to ask themselves for each trend. 1. The rise of influencers Are...
