Apr 4, 2016 | Marketing
How can you ensure the headlines of your articles and blog posts inspire a click? Write headlines that speak to your readers’ desires. Inspire them, and you’ll have the ultimate hook. Created by Feldman Creative
Apr 4, 2016 | Marketing
Most marketers develop ideas for content based on intuition rather than research or data 88% of respondents say their team generates content ideas in regular group meetings, and 76% say ideas are developed during dedicated brainstorming sessions; 60% of respondents...
Mar 20, 2016 | Marketing
64% of consumers share content online and the the top motivation for doing so is to make people laugh (37%) 75% of respondents agreed that when companies are funny it helps them be more relatable Beyond making people laugh, other top motivations for sharing external...
Mar 7, 2016 | Marketing
17% of marketing leaders say that their organization is producing enormous volumes of digital content, while another 64% are producing moderate volumes. There is more volume today than 2 years ago, and the volume of their digital content assets will increase again...
Feb 21, 2016 | Marketing
Free 32 page report. If you’re in marketing you’ll want to read this. Exceptional study done each year that is full of actionable insights. Download (PDF,...
Feb 21, 2016 | Marketing
What hasn’t changed: in-person events are rated the most effective tactic, for the sixth consecutive year. 4 digital content tactics break through 60% threshold. More details in the full report. Source: Trends in B2B Content Marketing
Feb 21, 2016 | Marketing
88% of companies now use content marketing, defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer...
Feb 1, 2016 | Marketing
Creating relevant web content is the most challenging task for companies followed by optimizing keywords and keeping websites updated. Source: Most Effective – and Difficult – SEO Tactics
Dec 21, 2015 | Marketing
Content is king – creating informative, educational or emotional content for your audience is key Here are the 6 biggest trends that developed in 2015. We’ve shared questions for marketers to ask themselves for each trend. 1. The rise of influencers Are...
