Trends in B2C Brands’ Use of Social Platforms

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business. 

Business to consumer brands rely most heavily on the four primary social networks and are engaged in producing and sharing content almost seven times per day

  • B2C brands are active on an average of 7.5 social platforms of 17 examined, with Facebook (100%), Twitter (96.3%), YouTube (94.2%) and Instagram (90.8%) seeing the highest rates of adoption.
  • An indicator of brand activity, Twitter leads in this measure, with the average brand posting 46.7 times per week – or about 7 times per day

L2-B2C-Brand-Adoption-of-Social-Platforms-Nov2014

Via: Marketing Charts, Stats, Facts & Trends

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