• What’s the no. 1 success metric for a professional blogger?
  • 72% of bloggers are hobbyists and blog for fun
  • 2/3 of professional bloggers are male, and 60% are between 18 – 44 years old. 75% have college degrees, and 40% have graduate degrees.
  • Half have household incomes of $75,000 or more. 17% of them say blogging is their primary source of income.
  • A whopping 74% of bloggers use Twitter, v. 14% of the general population.
  • Their no. 1 use of Twitter is to promote their blogs.