61% of Marketers Moving Online Dollars From Direct Response to Brand Advertising

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business. 

  • Marketers plan to split their online advertising between direct response and brand advertising initiatives
  • Driving this growth in brand advertising is increasing consumer consumption of digital media
  • 70% of brand marketers expect to up their spending on social media advertising, while similar proportions will increase mobile (69%) and video (64%) ad spend
  • Most companies are cannibalizing their TV budgets to allow for this increase in spend

Vizu-Online-Advertising-Outlook-Apr2013

Via MarketingCharts

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