Trends in B2C Brands’ Use of Social Platforms

Trends in B2C Brands’ Use of Social Platforms

Business to consumer brands rely most heavily on the four primary social networks and are engaged in producing and sharing content almost seven times per day B2C brands are active on an average of 7.5 social platforms of 17 examined, with Facebook (100%), Twitter...
What Website Experience Do Consumers Value Most?

What Website Experience Do Consumers Value Most?

1. Most visitors feel the need…  For SPEED. Make sure your site fully loads very quickly. Website Speed 59% of respondents say they will wait no more than five seconds for a webpage to load before becoming frustrated and leaving the site. 37% say they will leave...
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