Great points – Guy always boils it down so succinctly…

1. Holding yourself to a mass-scaling test in the early days is a mistake.
2. First, see if the business will work at all, with customers that you can reach.
3. Your priority, in short, is proving that people will use your product at all. If they won’t, then it won’t matter if you can’t scale.

In the early days of starting up, the ability to scale is overrated. “Scale,” in case you haven’t heard the term, refers to the concept that there are processes in place that are fast, cheap, and repeatable because there will soon be millions of customers who generate billions of dollars of revenue.

Source: Guy Kawasaki – How to Launch (And Why Scaling Doesn’t Matter)

Business to consumer brands rely most heavily on the four primary social networks and are engaged in producing and sharing content almost seven times per day

• B2C brands are active on an average of 7.5 social platforms of 17 examined, with Facebook (100%), Twitter (96.3%), YouTube (94.2%) and Instagram (90.8%) seeing the highest rates of adoption.
• An indicator of brand activity, Twitter leads in this measure, with the average brand posting 46.7 times per week – or about 7 times per day

Via: Marketing Charts, Stats, Facts & Trends

Marketers also identified these three top priorities for the coming year.

• Increasing customer engagement (49%);
• Increasing sales revenue (49%);
• Increasing leads for the sales team (48%); and
• Reaching new customer segments (48%).

Via marketing charts

If you’re wondering what the average open and click through rates are for email campaigns, here you go:


Via Marketing Charts

1. Most visitors feel the need…  For SPEED.

Make sure your site fully loads very quickly.

Website Speed

• 59% of respondents say they will wait no more than five seconds for a webpage to load before becoming frustrated and leaving the site.
• 37% say they will leave and buy a product from a competitor if a website is slow, and 26% say they might/are not sure.

2. Most visitors first view your website on their mobile phone or tablet.

Look great on mobile.

via Web Sites – The Website Experience Consumers Value Most