Is the healthcare industry catching up with digital innovation?
Healthcare has traditionally been seen as lagging behind other industries when it comes to digital marketing. Now there are some exciting things happening within this sector when it comes to data, mobile, and consumer-focussed digital experiences. Here are some of...
Guy Kawasaki – How to Launch (And Why Scaling Doesn’t Matter)
Great points – Guy always boils it down so succinctly… Holding yourself to a mass-scaling test in the early days is a mistake. First, see if the business will work at all, with customers that you can reach. Your priority, in short, is proving that people...
Trends in B2C Brands’ Use of Social Platforms
Business to consumer brands rely most heavily on the four primary social networks and are engaged in producing and sharing content almost seven times per day B2C brands are active on an average of 7.5 social platforms of 17 examined, with Facebook (100%), Twitter...
Email continues to be the most effective digital marketing tactic
Marketers also identified these three top priorities for the coming year. Increasing customer engagement (49%); Increasing sales revenue (49%); Increasing leads for the sales team (48%); and Reaching new customer segments (48%). Via marketing...
2014Q2 email campaign open and click through rates
If you’re wondering what the average open and click through rates are for email campaigns, here you go: Via Marketing Charts
What Website Experience Do Consumers Value Most?
1. Most visitors feel the need… For SPEED. Make sure your site fully loads very quickly. Website Speed 59% of respondents say they will wait no more than five seconds for a webpage to load before becoming frustrated and leaving the site. 37% say they will leave...
Half of IT Decision Makers Use Social Media To Make Buying Decisions
What your business shares on social media matters. New research shows that out of 4.9 million U.S. decision makers in the tech business, more than half (2.8 million) use social media to make work-related IT decisions. Via: The Realtime Report
Here are the Building Blocks of Personal Branding
It’s as easy as A,B,C. Here are 26 fundamental building blocks of establishing your own personal and professional brand. An insightful exercise is to look at each one and rank yourself 1-10 in that area. Via: ChurchMag