Experienced Technology Entrepreneur
Chief Encouragement Officer

Experienced Technology Entrepreneur
Chief Encouragement Officer

Chart: The Easiest Way To Explain the Marketing Process

> Key Takeaway <

The Marketing Hourglass – (click to enlarge) via ducttapemarketing.com 1. Know – Your ads, article, and referred leads 2. Like – Your web site, reception, and email newsletter 3. Trust – Your marketing kit, white papers, and sales presentations 4. Try – Webinars, evaluations, and nurturing activities 5. Buy – Fulfillment, new customer kit, delivery, […]

I hope you find these article links and summaries helpful. I love learning and sharing new ways to help people use technology to grow their business. ~ Paul

hourglass

The Marketing Hourglass – (click to enlarge)

1. Know – Your ads, article, and referred leads

2. Like – Your web site, reception, and email newsletter

3. Trust – Your marketing kit, white papers, and sales presentations

4. Try – Webinars, evaluations, and nurturing activities

5. Buy – Fulfillment, new customer kit, delivery, and financial arrangements

6. Repeat – Post customer survey, cross sell presentations, and quarterly events

7. Refer – Results reviews, partner introductions, peer 2 peer webinars, and community building

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